Hugo is from Fransmanskraal and Dwars-in-die-Weg in Stellenbosch. He is also responsible for farming Rooidraai Farm, outside Malmesbury in the Swartland. Rooidraai, with its iron-rich granitic soil and excellent water-holding capacity, is also where it all started for Hugo and Danie in 2011, when they made their first Chenin Blanc wine.